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The Aaronson Group
666 Greenwich Street, Penthouse 2
New York, New York 10014

212.691.4725
FAX: 917.591.5818


Aaronson Group for Strategy

Aaronson for Strategy

From understanding your users, their personas and needs, to crafting a complete online strategy. We help you understand what will make your users more loyal and how to exceed their expectations.

Aaronson Group for Design

Aaronson for Design

Once the strategy is in place, our award-winning design department can build off your current brand or help you reinvent it. We design for the web, mobile, email and more. Our designs can be seen on some of the internet's largest sites.

What's New

Knock, Knock, It's More Channels Than We Thought

Are we missing an important element of the personal touch when we are designing a multi-channel approach that doesn't include real human contact?

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Decentralization of the User Experience Case Study: Pinterest

It is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this..

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QR Codes Gain Critical Mass

QR codes are vying for the mobile consumer. And it appears they're winning them over

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Top 3 Ways to Use Product Attributes

It's more than search or browse.

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Let Sales and Customer Support Actually Fix Problems

Can CSR's really help?

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Common Purposes, Different Languages

Marketing, tech, business. Is your company the Tower of Babble?

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Next-Gen Mobile: Turning Mass Marketing Into a Point of Sale

How can retailers use mobile marketing's new technologies to their advantage? Here are some scenarios.

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Retail Largely Missing on the iPad

A look at the three retailers from the ecommerce community with iPad applications - and how they fared.

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FourSquare - Mixing Social Networking with Loyalty Programs

How businesses are honoring their loyal customers with Foursquare rewards.

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Steps for a Successful Relaunch

Rev up your relaunch by involving the community and getting them excited with sneak-peek campaigns and beta testing.

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