The Aaronson Group is a strategy and design firm specializing in retail and luxury brands.
We'll help you understand who your customers are, and design amazing multi-channel user experiences that will increase their conversion rate, share of wallet and loyalty.
From understanding your users, their personas and needs, to crafting a complete online strategy. We help you understand what will make your users more loyal and how to exceed their expectations. Learn more...
Once the strategy is in place, our award-winning design department can build off your current brand or help you reinvent it. We design for the web, mobile, email and more. Our designs can be seen on some of the internet's largest sites. Learn more...
Knock, Knock, It's More Channels Than We Thought
Are we missing an important element of the personal touch when we are designing a multi-channel approach that doesn't include real human contact?
Read article...Decentralization of the User Experience Case Study: Pinterest
It is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this..
Read article...QR Codes Gain Critical Mass
QR codes are vying for the mobile consumer. And it appears they're winning them over
Read article...Top 3 Ways to Use Product Attributes
It's more than search or browse.
Read Article...Let Sales and Customer Support Actually Fix Problems
Can CSR's really help?
Common Purposes, Different Languages
Marketing, tech, business. Is your company the Tower of Babble?
Next-Gen Mobile: Turning Mass Marketing Into a Point of Sale
How can retailers use mobile marketing's new technologies to their advantage? Here are some scenarios.
Read article...Retail Largely Missing on the iPad
A look at the three retailers from the ecommerce community with iPad applications - and how they fared.
Read article...FourSquare - Mixing Social Networking with Loyalty Programs
How businesses are honoring their loyal customers with Foursquare rewards.
Read article...Steps for a Successful Relaunch
Rev up your relaunch by involving the community and getting them excited with sneak-peek campaigns and beta testing.
Read article...Video Clips
Looking for a dynamic speaker? Take a look at some of our CEO's online video clips.