The Aaronson Group is a strategy and design firm specializing in retail and luxury brands.
We'll help you understand who your customers are, and design amazing multi-channel user experiences that will increase their conversion rate, share of wallet and loyalty.
From understanding your users, their personas and needs, to crafting a complete online strategy. We help you understand what will make your users more loyal and how to exceed their expectations. Learn more...
Once the strategy is in place, our award-winning design department can build off your current brand or help you reinvent it. We design for the web, mobile, email and more. Our designs can be seen on some of the internet's largest sites. Learn more...
Next-Gen Mobile: Turning Mass Marketing Into a Point of Sale
How can retailers use mobile marketing's new technologies to their advantage? Here are some scenarios.
Read article...Retail Largely Missing on the iPad
A look at the three retailers from the ecommerce community with iPad applications - and how they fared.
Read article...FourSquare - Mixing Social Networking with Loyalty Programs
How businesses are honoring their loyal customers with Foursquare rewards.
Read article...Steps for a Successful Relaunch
Rev up your relaunch by involving the community and getting them excited with sneak-peek campaigns and beta testing.
Read article...You Have to Succeed in All Channels
Chase, Citibank, and Bank of America all miss the mark on succeeding on multiple channels. Don't make the same mistake.
Read article...8 Steps to Designing a Reactivation Campaign
With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come
Read article...Video Clips
Looking for a dynamic speaker? Take a look at some of our CEO's online video clips.